Salam Media Cast, a fully integrated broadcasting solutions provider serving the media industry in the Gulf region for nearly 40 years, has recently appointed a new CEO Mr. Paul Hennessy and is undergoing a full rebranding which will be revealed for the first time during CABSAT 2012 to reflect the changes being made in the company.

The transformation will include a new brand identity, new logo, new offices, new website as well as new collateral. The company is also making a shift reflecting the dynamics of the Industry and aim to bring innovation and the latest technology to the region.

Salam Media Cast represents many worldwide manufacturers such as Avid Technology, Quantel, SeaChange, Leitch, Drake Electronics, Vinten Broadcast Ltd., Strand Lighting, Telestream, Vizrt, EVS Broadcasting and many more from the industry. It also serves TV channels and networks, movie studios and network operators and provides telecommunications, broadcasting, integrated systems and state-of-the-art security solutions in the region.

Paul Hennessy, the newly appointed CEO of Salam Media Cast said:The customer is at the centre of change – our goal is to partner and provide world class services to all those we serve. We are looking ahead with confidence and ambition.

In 2010, SMC joined Ghanim bin Saad Al Saad & Sons Group Holdings (GSSG) as part of its Media Group, with offices in Qatar, UAE, Oman, and Saudi Arabia. And they have expanded their team to be able to support the workflow and innovation demands of customers. SMC’s vision is to be the leading media systems integrators in the region, having diversified activities to sustain profitable growth. Their ambition is to be the trusted broadcaster’s partner in the Gulf region.

CABSAT is the leading digital media event in the region, and the third largest on the global calendar, which brings together the most dynamic – and lucrative – broadcast markets in the world. CABSAT is the established and respected trade platform for the digital media and satellite sectors across the Middle East, Africa, and Southern Asian regions. The event welcomed 10,162 visitors from 103 countries with 11 national pavilions in 2011. A total of 770 exhibitors from 55 countries participated in 2011.